Privacy Policy.
Priority Pumps Limited (“we”, “us”, or “our”) is a UK water engineering company. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights.
We handle personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
When We Collect Personal Data:
We collect personal data when you:
Contact us by phone, email, or contact form
Ask for technical information, quotations, or advice
Subscribe to newsletters or updates
Work with us as a customer, supplier, or contractor
Visit our website (through cookies and analytics)
What Personal Data We Collect:
This may include:
Your name, job title, and company name
Email address and telephone number
Information you provide in enquiries or correspondence
Website usage information, such as pages visited and IP address
We only collect personal data that is relevant and necessary.
How We Use Your Personal Data:
We use personal data to:
Respond to enquiries and provide information
Discuss products, services, and technical solutions
Manage business and contractual relationships
Send newsletters or updates (only if you have chosen to receive them)
Improve our website and services
Meet legal, regulatory, health, and safety requirements
We do not sell personal data and do not use it for automated decision-making.
Our Lawful Basis for Processing:
Under data protection law, we rely on:
Legitimate interests – to operate and manage our business effectively
Consent – for marketing communications and non-essential cookies
Legal obligations – where processing is required by law
By contacting or dealing with us, you understand that we will use your personal data where necessary for these purposes.
Marketing Communications:
We only send marketing emails or newsletters if you have opted in.
You can unsubscribe at any time by using the link in our emails.
Cookies and Analytics:
We use:
Essential cookies to make our website work properly
Analytics cookies (Google Analytics) to understand how our website is used and to improve it
Analytics cookies are used only with your consent. You can manage or reject cookies through your browser.
Who We Share Personal Data With:
We may share personal data with:
IT, website, and email service providers
Professional advisers such as accountants or solicitors
Regulators or law enforcement bodies where required by law
We only share what is necessary and ensure appropriate safeguards are in place.
How Long We Keep Personal Data:
We keep personal data only for as long as necessary:
General enquiries: up to 12 months after last contact
Customer and project records: up to 7 years after project completion
Supplier and contractor records: up to 7 years after the end of the relationship
Marketing data: until you unsubscribe or withdraw consent
Website analytics data: up to 26 months
Data is securely deleted or anonymised once it is no longer needed.
How We Protect Personal Data:
We use appropriate technical and organisational measures to protect personal data from unauthorised access, loss, or misuse.
Your Data Protection Rights:
You have the right to:
Access the personal data we hold about you
Ask us to correct inaccurate data
Ask us to delete your data (where applicable)
Object to or restrict how we use your data
Withdraw consent at any time
To exercise your rights, please contact us.
Priority Pumps Limited
Email: support@prioritypumps.co.uk
